Talking with Libby Mercer

I'm happy to have author Libby Mercer here today to talk about her chick lit/romance novel, Unmasking Maya.

About the book:

Defamed, Disgraced and Displaced...

Fresh from a career-killing scandal, New York fashion girl, Maya Kirkwood, arrives in San Francisco to reinvent herself as a fine artist. She's offered the opportunity to create an installation at the Silicon Valley headquarters of a hot new tech company. Fabulous, right?

Not so much.

She can't stand Derek Whitley - wunderkind software genius and CEO of the company. Hot as he may be on the outside, inside the man is a cold, unemotional, robotic type. Way too left-brained for her right-brained self.

As Maya and Derek get to know each other, however, their facades begin to crack. She catches her first glimpse of the man behind the superhuman tech prodigy, and he starts to see her as the woman she used to be. But is this a good thing? Once that last secret is revealed, will it bring them closer together or will it tear them apart?


Welcome, Libby. Tell us how long you've been writing, and how did you start?

I’ve been writing for almost my entire life! I penned my first “book” at the age of seven. A picture book called Big and Small. It’s a gripping tale that goes something like this: “Apartments are big. My dollhouse is small,” and “Dad’s hat is big. Mine is only little.”

You had talent from the start. How would you describe your book in a tweet? (140 characters or less.)

Fallen fashionista Maya finds refuge in the tech world. Cold, robotic Derek is immersed in his own world. Will their two worlds collide?

Do you outline, write by the seat of your pants, or let your characters tell you what to write?

I’ve always said I’m a seat-of-my-pants kind of writer. I think rather than allowing the characters to tell me what to write, the story takes charge and writes itself. In any case, I’ve never been able to stick to an outline. I’ve tried, but the story always goes off in a completely different direction.

Have you ever bought any books just for the cover? Did you enjoy the book(s)?

Absolutely. I’m a sucker for fabulously bright and pretty covers. I’ve done this a few times and usually I enjoy the book. Not always, though.

When you start a new book, do you know what the entire cast will be?

Definitely not. Since my stories are pretty much based on romances, I always have a vague idea of what my main characters will be like, but I make up everyone else as I go along.

What would your main character say about you?
She would probably tell me I’ve got a sadistic streak! I haven’t given her an easy time of it, but what can I say? It wouldn’t make for an interesting read if she’d had a charmed life with no complications.

Very true. Tell us one weird thing, one nice thing, and one fact about where you live.
I live in San Francisco, so there are a lot of weird things to choose from! I’ll go with the park/plaza in the Castro district where nudists regularly congregate. Fact: it’s the first (and I think the only) non-beach clothing-optional park in an urban American setting.
One nice thing about San Francisco is that it’s very non-judgmental. If I wanted to, I could walk around in my pajamas with messed up hair or fully decked out like a Klingon with the makeup and everything. I might get an amused smile or two in the Klingon costume, but I wouldn’t get any attitude or nasty remarks for that or for looking like I just rolled out of bed.

What’s one of your favorite quotes?

To be honest, my favorite quotes are about as far from profound as you can get. They’re the ones that make me giggle, like this one from the movie, Daddy’s Dyin’...Who’s Got the Will? Two of the sisters are fighting and one of them says: “Chisel off that makeup and you’re looking at nine miles of bad Texas road.” I just think it’s the most hilarious insult. Tee hehe.

If you could take a trip anywhere in the world, where would you go? (Don’t worry about the money. Your publisher is paying. )

I have always wanted to go to the Caribbean. I’ve heard such lovely things about it: the relaxed atmosphere, the fact that you can stand knee deep in the water and still see your feet… Plus, I love the food! Sigh. Someday…

What are you working on now?

I’m writing a rancher romance, but of course it’s got chick lit elements. Texas cattle rancher wants his enterprise to “go green” so he brings in a sustainable farming expert – a woman from Northern California (who also happens to be a vegetarian) to help him transition the ranch. Romance ensues. I’m having a lot of fun writing it, but the amount of research involved is insane!

Sounds great. Good luck with it, and stop back when it's done and tell us more about it.


About Libby:

Born and raised in the Midwest, Libby Mercer’s adventurous spirit kicked in after graduating from high school, and she’s since lived in Boston, NYC and London. San Francisco is the city that she currently calls home. For several years, Libby worked in fashion – first as a journalist and then as a shopkeeper. She also dabbled in design for a while. Even through the crazy fashion years, Libby never let go of her dream of being a published author, and has since developed her signature writing style, crafting quirky chick lit/romance hybrids. Fashioning a Romance was her first published novel, and Unmasking Maya will be her second. Libby has a third novel, The Karmic Connection, scheduled for release in 2013.


Connect with Libby:
Blog
Facebook page
Goodreads author page
Twitter
Amazon

Robin Sanders Guest Post

Robin L Sanders is the author of An 8-Track to 81 Chapters--Experience Limited, a young adult, fantasy novel, available on eBook at Lulu.
 

Given unlimited resources, how would you change the publishing world?

I would totally make a couple changes to the publishing world.  Many traditional publishing industries are declining while self-publishing authors and eBook industries like Amazon, Lulu and iBooks are rising in profits by the minute.

Although I truly hate writing query letters to established publications that vomit rejection letters by the forest load, I do admire their skill in marketing.  Traditional publications can save an author a good amount of time by doing everything else for them, such as marketing, copywriting, purchasing ISBN numbers, printing, book covers and etc., while the author’s only job is to write.  An author may lose his or her freedom when it comes to writing and the royalties wouldn’t be all that worthwhile depending on how popular the book is.

As a solution I would definitely try to make printed hard copies a bit affordable. Prints are very, very expensive and I feel that the prices can be a bit unfair at most. Another thing I would change is the cost of an illustrator for a book. I definitely believe without a doubt that many industries under pay their artist while the author receives a large subtraction from an overpriced fee in their royalty check.

The royalty fees are definitely unfair which that of course should be raised to at least a fifty percent rate for the author and not fifteen to twenty five. If they want to give an advance, then they should lower the rate but nothing lower than thirty five percent.  Another thing I would definitely change is the mandatory need of literary agents in order to be accepted in the traditional publishing industry. Literary agents require a good percentage of your income as well as a great deal of ass kissing in order to get things done but in my opinion isn’t worth it. I know that agents are here to represent you and negotiate your contract but what’s the point if they only go to the same publications?

Self-published authors may have the freedom to do whatever they please but a ton of work would be necessary in order for them to stay alive. Not only do they have to find an editor, but purchase an ISBN, copyright protection, hire a professional editor, an illustrator for book cover if necessary, printing services, an agent and etc...sounds like a lot of work. On a positive side, depending on how hard they work, the profits in royalties would increase over time.

One solution that would help is to create a small business that would benefit self-publishers to copyright, create an ISBN and copy edit their work for an affordable price that range somewhere around $400USD. I think this would attract a lot of self-publishers and maybe some traditional ones as well. Virtual book promotions like Createspace and Lulu are indeed a bit too steep but there are other affordable and professional ones that could absolutely pin point the exact market the authors brand is catered to.

In conclusion I would absolutely make some changes in the publishing world.  In my opinion I think the industry definitely needs some improvement and adjustments.

An 8-track to 81 Chapters - Experience/Limited

When a Social Studies teacher assigns a special project to six high school students, (Richard, Shelly, Nathan, Charles, Morgan and Britt) they receive a lesson that may indeed change lives of many worlds. As they work on the problems set before them they come to realize that the typical real world issues that each student had been dealing with doesn’t look all that bad. As the unlikely group of misfits explores the project, they discover strengths that they were completely unaware they had. 

For seven whole days they stay in a mysterious book unlocking puzzles, fighting demon-possessed statues, creating bonds with a memorable cast of characters and fighting a villain who controls the powers of the heavens. Mr. Hutchenson, a professor of social studies at St. Cardinals, is a man who plays a large part within this story, but just as the kids have to discover that, so does the reader. These six kids work on finding that strength by not only fighting the enemy, but the enemy within.

Buy Now @ Lulu
Twitter 

Liebster Award

The Liebster Blog Award is given to upcoming bloggers who have less than 200 followers.  The purpose is to get to know them, since we think they deserve it. The word "Liebster" is German and means favorite. I am honored to have been nominated for the "favorite blog award" three times recently, by K.K. Cook (The Kooky Bookworm), Leti Del Mar (Words With Leti Del Mar), and Carmen Stefanescu (Shadows of the Past). I would absolutely nominate all three ladies for the Liebster Award, but since they beat me to it, I'll nominate eleven others. 

In order to accept and participate there are some steps:

1.    Tell 11 things about yourself.
2.    Answer 11 questions from the blogger who nominated you.
3.    Nominate 11 bloggers who have less than 200 followers.
4.    Post 11 questions for those who will be nominated by you.
5.    Get in contact with those 11 bloggers in order to inform them that you nominated
       them.

So...here we go...

11 
Things About Me:

1.    I collect snowmen, Santas, hearts, and books.
2.    I have two sons, one daughter-in-law, one dog, two granddogs, and two grandcats.
3.    I love trees.
4.    I am addicted to Pinterest.
5.    I would be lost without my iPhone and laptop.
6.    When I was a child, I wanted to be an artist, but I suck at art.
7.    I’m mathematically illiterate.
8.    My most prized possessions are my gazillion photographs of my sons.
9.    I have fibromyalgia.
10.   My biggest phobia is public speaking.
11.    If I were independently wealthy, I would travel, read books, and employ a full-time
       masseuse.

11 questions:

(Disclaimer: Since I was nominated by three ladies, instead of boring everyone and answering 33 questions, I'm answering some from each of them. I hope that isn't cheating.)

1.    What is the funniest book you've ever read?
       
Stupid And Contagious, by Caprice Crane.

2.    What was the best childhood book you read as a kid? 

       From The Mixed Up Files of Mrs. Basil E. Frankweiler, by E.L.
       Konigsburg.

3.    Who taught you to love books? 

       Charles Hazelrigg, my college English Lit professor.

4.    Which book are you waiting in agony for this year?
      
 The Unexpected List, by Chrissy Anderson.

5.    Favorite movie/TV show based on a book(s)?

       It’s a tie for Pride & Prejudice or Princess Bride.

6.    How did you come up with the name of your blog?

       I love southern sayings, and one of my favorites is “a blue
       million,” meaning a lot of something. I also love books, so
       what could be better than a blue million books?

7.    Who’s your favorite author?

       Robert B. Parker (famous) Dennis Hart (Indie).

8.    If you could swap the place with a famous author who would this be?

       Nora Roberts. I’m in awe of her ability to write so many books with so many
       different characters.

9.    If you are a writer, too, which do you prefer best: writing on the blog or writing
       your book?
       
Definitely writing a book. I can be more creative, and I can talk to my imaginary
       friends.

10.   How do you feel when rejecting a review request from an author who asks you
       nicely?
       
I started my blog intending to do reviews, but I quickly realized I just didn’t
       have the time for it. So when someone requests a review, I feel really bad about
       saying no. As an author, I know how important reviews are, and I hate to turn down
       other writers.

11.   Why did you get into blogging?

       I started my blog with the intention of helping other authors promote their work
       and introducing books to readers.

The blogs I'm nominating:

1.    Tricia at Authors To Watch
2.    Ms. Doran at Broad-minded Books
3.    Cynthia at The Writing Whisperer
4.    Brandi at Twisting Your Mind One Word At A Time
5.    Joss at Joss Landry's Blog
6.    Jennifer at The Relentless Reader
7.    Glenda at Book Reader's Heaven
8.    Mystery Thrillers and Romantic Suspense Reviews
9.    John Pretty Sinister
10.   Simone at Better Read Than Dead
11.   As The Crow Flies (And Reads!)

11 Questions for the blogs I'm nominating:

1.    Why did you start blogging?
2.    What is your favorite genre to read?
3.    What fictional character do you most wish were real?
4.    Describe your dream office for writing.
5.    Name one thing you couldn’t live without.
6.    If you could only keep one book, what would it be?
7.    If you could magically transport yourself into any book, which one would you choose,
       and what character would you be?
8.    Do you have any phobias?
9.    What is your biggest pet peeve?
10.   Describe yourself in five words.
11.   Who is your favorite well-known author and your favorite rising star author?

Deborah Brown's Crazy In Paradise

About the book:

Dying in the middle of the summer in the Florida Keys is sweaty business.

 Welcome to Tarpon Cove. Madison Westin has inherited her aunt's beachfront motel in the Florida Keys. Trouble is she's also inherited a slew of colorful tenant's - drunks, ex-cons, and fugitives. Only one problem: First, she has to wrestle control from a conniving lawyer and shady motel manager. With the help of her new best friend, whose motto is never leave home without your Glock, they dive into a world of blackmail, murder, and drugs.

Excerpt from Crazy In Paradise

I tried to speak to Dickie about the arrangements when I first arrived in town. He told me firmly that he only took instructions from Tucker Davis and he wasn’t allowed to discuss any of the final details. I wondered why the secrecy, but he was so nervous I didn’t ask any more questions. He told me not to worry; he had worked hard to make everything memorable.



I appealed to him, “Don’t family members usually participate in the planning?”



But he was very clear; Tucker Davis’ approval was the most important thing to him.



I took a deep breath. Later, our family would create a lasting tribute to Elizabeth showing how much we had loved and respected her, and how we would deeply miss her. But for now, this would have to do, I guess.



I glanced up and saw a man who looked to be in his 60’s walking to the podium. He was well-worn, beer-gutted with dirty looking grey hair, and dressed in jean shorts and a tropical shirt that looked as though he’d worn them for several days.



“Hey, everyone,” he said into the microphone. “My name is…” he paused, “well, all my friends call me Quattro.” He held up both of his hands in a two-handed friendly wave.



He was missing his middle finger on his right hand and his thumb on his left hand. Brad and I glanced at one another and laughed. I mouthed “Quattro” at him and waved four fingers. He turned away, biting his lip.



“I told Dickie I’d speak first because he worried no one would come up and say anything and it wouldn’t look right. I told him don’t worry so much.” Quattro slowly scanned the crowd. “I reassured him there were a few people here who could think of something nice to say.” He ran his fingers through his hair and scratched his scalp.



“Elizabeth was a great old broad. Too damn bad, she died so young. She seemed young to me. Hell, I’m only a few years younger. You know she checked out in her sleep, and in her own bed. How much better does it get than that?”



I looked around. A few people were nodding their heads in agreement.



“Now that she’s kicked the bucket…” He paused. “Well, everyone knows there’s no bucket involved.” He laughed at his own humor. “Have you ever wondered what the reward is?”
He waited as though he expected an answer. “Hmm, I’ve no idea either. Damn, it’s hot in here. You’d think a funeral place would turn on the air conditioning.”



“Yeah, I’ve got sweat in my shorts,” I heard someone say. A few others voiced their agreement.



“Keeps the smell down and all,” Quattro continued. “I know when it was a drive-thru the air worked good and sometimes the place was downright freezing.”



I saw a few people sniffing at the air. Were they sad? Or were they disappointed they couldn’t smell hotdogs and fries?



Dickie Vanderbilt stood off to the side, staring at his shoes, and picking at his rather large tie tack in the shape of a flamingo.



“But back to Elizabeth. I called her Betty once and, boy, she got mad.”



Mother sobbed loudly, which I knew was actually laughter. People turned to stare. 



I wrapped my arm around her shoulder and pulled her close. “Mother, please. This funeral is bad enough.”



Her body shook with laughter. I gripped her tightly. “Oww,” she whispered.

“

Behave yourself, or I’ll keep squeezing.” I shifted again on the bench, having a hard time sitting still when my legs kept sticking to the wood.

“

Elizabeth was good to a lot of people,” Quattro continued. “Too bad she won’t be around to do any of us any more favors.” He looked around and rubbed the end of his nose.



I stared wide-eyed at him wondering if he was about to pick his nose.



“The truth is, I’ve run out of stuff to say. I know she wouldn’t have wanted to die so soon, but the problem is we all think we’re going to live forever, and we don’t. So, ‘God Bless’.” He waved and walked away from the podium.




About the author:
Crazy in Paradise, is my debut novel, a Florida Keys mystery, which makes the reader laugh, cry and cheer...

My personal ad would read:

 Since all great journeys start with a single step, I'll have on a cute pair of shoes.

 Crazy. Ice cream loving. Redhead. 5'2", long legs. As an avid exerciser, I get to the gym every five years or so. I hate being tricked by that stinking raisin in the oatmeal cookie when my heart was set on chocolate. And it's totally acceptable for me to be mildly annoying when it makes me laugh. South Florida is my home, with my ungrateful rescue animals, where Mother Nature takes out her bad attitude in the form of hurricanes.

Connect with Deborah:
Website
Facebook
Twitter
Goodreads
Amazon
This is an amazon exclusive book.

Marti MacGibbon's Eight Ways...

Eight Ways to Reduce Stress and Increase Bliss

by Marti MacGibbon

Life is precious and fragile, so why spend time stressed out and anxious about the future or past when you can be serene and steady, living in the present moment? Make an action plan to counteract negative thinking and resulting negative emotions that can drain you of energy and joy. When you practice any or all of the following strategies, you can build your enthusiasm, sense of purpose, and fun. You’ll notice you’re more relaxed, more productive, and more optimistic as you apply the following techniques:

Exercise Daily. Physical exercise reduces stress, counteracts depression, and pumps up your energy. Design a personal program that works for you. Whether it’s a walk in the park or a fiendishly brutal MMA-type workout, be sure you’re consistent. If your plan is three, six or even days a week, stick to it. And consult with a professional trainer for best results. The point is that when you’re building your muscles, you’re building your brain, and a strong brain and body will result in greater self-confidence, better health, and greater bliss!

Socialize, in Real Time, With Real People. Avoid the tendency to isolate. It’s so much easier to get stressed out when you’re all alone, and trying to connect with others on your phone, i-pad or computer can only take you so far. Humans need social contact. When you attend meetings and parties, go out for coffee, take a fun class, or even stroll around a museum, you get outside your own head and most likely begin to feel more creative, happy and confident.

Do Something Nice for Somebody. This works best if you do the good deed without expecting any credit or recompense. Let somebody go ahead of you in line at the ATM, grocery, or gas pump. In traffic, let another car merge or make a turn. Open a door for someone, hold the elevator, take time to acknowledge someone of lesser status. Give someone a sincere compliment or praise. Pay the toll for the car behind you. These simple acts of kindness can slow your frantic pace momentarily and give you a chance to get centered. And there’s always the “karma” factor: you feel good when you do good.

Set Aside Time to Meditate. Daily meditation is proven to relieve stress and anxiety while promoting both mental and physical health. Mindfulness meditation is simple and practical. Practice your “now” awareness: you do this sitting, lying down, or even while taking a walk in the outdoors. Focus on the present moment, observing your body, mind and emotions. Refrain from judging, but simply observe each thought or sensation. Allow your senses to record your environment as you relax, breathing slowly. A quick way to begin is to close your eyes, then as you slowly inhale, say, “I am,” and slowly exhale, say, “…relaxed.” Try repeating that statement in sync with your breathing.

Engage in Positive Visualization. The conscious practice of positive visualization is a powerful and effective way to lift your mood, improve your outlook, and increase your confidence. Athletes, artists and entertainers utilize this amazing tool to accomplish goals and increase skills and ability. Visualization works best when you’re totally relaxed. When you visualize, picture yourself in the desired situation, and “act out” the scene carefully, paying attention to each desired detail. You can turbo-charge this by consciously allowing yourself to luxuriate in a strong positive feeling as you guide yourself through the visualization.

Use Positive Self-Talk. Instead of allowing a negative inner monologue to influence or even dominate your emotional life, apply layers of super-positive, self-enhancing statements that will effectively counteract the negative default programming. Use mantras — quick, alliterative phrases that will pump you up and keep your focus optimistic. When I quit doing hard drugs and started my journey back from homelessness and PTSD, I used the mantra, “There’s hope after dope!” Another simple mantra is, “Thank you!” Encourage yourself, be your own best friend and keep a pep talk going through challenges and stress.

Remember to Have Fun. Laugh, play games, joke around and make sure you allow yourself plenty of time for celebrating each and every one of your accomplishments, as well as those of your friends. Practice the art of not taking yourself too seriously. Even when you’re working or doing something serious, cultivate a sense of fun and enjoy the moment. Appreciate other people and give them credit for saying something funny or contributing to a fun vibe or experience.

Harness the Power of Gratitude. Make a gratitude list and read it to yourself daily. Take care to acknowledge and thank people around you that you may be taking for granted. Think of all the good things, nice words, help, money and love you’ve received in life up to this point. Who has taught you, encouraged you, made you laugh, listened to you, and employed you? Breathe in and appreciate the fact that you’re alive. Anticipate and express gratitude for all the promise that life holds for you. Gratitude increases exponentially as you use it, and as you find more and more things to be grateful for, you’ll find yourself wanting to pay it forward to others, completing the gratitude circle.

Never Give in to Fear: Laughing All the Way Up from Rock Bottom, the enhanced edition of this darkly funny, dramatic memoir, describes an emerging standup comic’s drug-fueled descent into the underworld, escape from human traffickers, homelessness, and ultimate redemption. With brutal honesty, humor, and clarity, the author vividly describes her experiences as she rides her downward spiral: a near-miss with a notorious serial killer, a series of tragically hilarious misadventures in the California drug world, and a terrifying account of imprisonment at the hands of Japanese organized crime, to name a few.

This revised and re-edited version contains three additional chapters that introduce readers to quirky characters, insights into standup comedy, resilience and recovery, and deliver an inspiring message about healing, hope, and courage to change.

What readers are saying …

“Marti MacGibbon shows readers just how rough the road to redemption is in her gritty memoir of addiction… Her raw, honest, casual, funny voice permeates every page… A dark yet inspiring look at conquering addiction and regaining hope.” –Kirkus Reviews

“Marti’s natural humor and storytelling help balance out the book into a symmetrical tale of both hurt and healing. Never Give in to Fear is a book everyone needs to read. This is not only a book about the danger of drugs, but about the power of the human spirit.” –San Francisco Book Review

“Her narration is funny—she can laugh at her old self, even as she shows the reader the terror and loss she felt in the past… Honest to a fault… captivating from the very first sentence. A memoir that offers hope, even in the worst of times, Never Give in to Fear is a terrific read.” –Claire Foster, Foreword Clarion Reviews

“It’s amazing that Marti MacGibbon survived her harrowing life and had the guts to recount it… not too preachy, the author’s candor and sense of humor keep the pages turning.” –Suzanne Daly, the bohemian.com

Never Give in to Fear: Laughing All the Way Up from Rock Bottom
Genre – Biographies & Memoirs
Rating – R
Buy Now @ Amazon

Connect with Marti MacGibbon
Facebook
Twitter
Website

Frederick Lee Brooke – Life as a Writer in the Old World

Life as a Writer in the Old World
by Frederick Lee Brooke

Some people move to California, where the weather is warm. Some people pick up stakes and move to Texas, where the jobs are. I moved to Europe to teach English. I didn’t have a grand plan. I didn’t know I was going to stay for the next 20 years.

After a few years of teaching in France, Germany and Switzerland, I was promoted to manager of a language school in Basel, Switzerland. I immersed myself in the world of small business, selling language courses, meeting with customers, hiring and training teachers.

The language training business is a very satisfying one. People come in as total beginners, and after a short time they have basic speaking skills. They can use their new language skills to order food in a restaurant, talk to a doctor or dentist, or complain about a phone bill. After a year or more, they have learned enough to get through a job interview in the foreign language, or conduct a meeting.

People often learn a language because of a relationship. So we often have the satisfaction of knowing we are helping people communicate with friends and loved ones as we teach them a language.

But after more than 20 years in the business, despite the satisfaction of knowing we were doing important work, something was missing for me. Day after day there were the same squabbles with customers or staff who didn’t like the rules. Every day there was the same pressure to improve quality while cutting costs. Every year we would add up the numbers and figure out the profit or the loss.

I always wanted to write fiction, and I started writing my first book, Doing Max Vinyl, in 2008, while still working full time running my language school. I wrote mostly on weekends and during vacations, while the family was out skiing. It took two and a half years to write, and I discovered that I was happiest when I was working on my manuscript.

After spending almost a year trying to get an agent interested in Doing Max Vinyl, I discovered the new world of publishing independently on Amazon and Smashwords. It was a great feeling to have finished Doing Max Vinyl. As soon as my first book was available I started writing the sequel, Zombie Candy. In Zombie Candy there is a long sequence that takes place in Tuscany, a part of Italy where I love spending time. Now I’m working on the third book in the series.

I’ve been able to quit my job running the language school in order to devote most of my time to writing. Of course, there has been some belt tightening in our family with this decision. But I think life is too short to stay in the rat race permanently. Instead of adding up the numbers at the end of every week, month and year, now I get to play with language and concoct stories out of my imagination.

It doesn’t matter where you live, as a writer. What matters is where you go in your mind, when you are reading or writing. Now, all the borders and boundaries come down when I start my work every day.

Believe me, I am aware of how lucky I am.

From the author:

I write books because I love playing with language, on the one hand, and creating characters and seeing what crazy things they will do if you set them free. I've spent more than 20 years living in different European countries such as France, Germany and Switzerland. I speak French, German and Italian, and I've been learning Turkish for the last five years just for fun.

My books are mysteries, for lack of a better word. Doing Max Vinyl is about a computer recycling con man, while Zombie Candy is about a serial adulterer who happens to love zombie movies. In both books, Annie Ogden, a recently returned Iraq War vet who is having trouble adjusting to civilian life, gets personally involved in taking down these world-class jerks. I like a book with a good dose of humor, and the humor can come from the absurd situations people find themselves in. The world we live in is an absurd place, and you can either laugh or cry about it.

When I'm not writing I'm usually reading. I like to write book reviews. Of course I love it when people review my books, too. I like to cook and sometimes post recipes on my blog. Zombie Candy contains most of the recipes in the book in an annex at the end. I also like to hike and travel and learn about other cultures.

Website
Facebook
Twitter

Buy Now @Amazon

Genre – Mystery & Thriller / Horror

Rating – PG13

Guest Blogger Holly Worton on Social Media

I'm happy to have Holly Worton as my guest blogger today. Holly helps authors sell more books by using social media to build their author platform. She also writes a personal development blog at Ready To Bloom. In this post, Holly answers the question most authors ask:

How can an author stand out in the crowd in social media?

I often get asked how authors can stand out from the crowd on social media. The “author platform” is the big buzzword these days, and every author knows they need a platform...even if they've been putting off getting started. So if most self published (and traditionally published) authors are on social media, what can you possibly do to stand out?

You may have noticed that Amy started a campaign called “Authors Are Weird Too,” because it’s the new authors, especially the new Indie authors, who need support. To me, standing out in the social media crowd is all about embracing your “weirdness.” And by weirdness I mean your USP, or unique selling point.

There are three main questions you need to get clarity on so you can make sure you stand out from the crowd: Who are you? Who are they? And where are they? If you don't know the answers to these three questions, your social media efforts are likely to be a waste of time.

Who are you?

Start out by Googling yourself, to see what's already been said about you and your books online. Set up regular Google Alerts so that you're notified each time your name (or your books' titles) are mentioned. Scott Cook said that, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” So it's vital to know what others are saying about you.

You are your brand, and your consumers are your readers. The thing is, if you're a new author, readers have yet to understand what your brand is all about. If you like horror novels, you know you'll probably like Stephen King. And you wouldn't buy one of his books expecting a steamy romance, would you? That's because his brand has been clearly defined over the years. 

This is something that you've got to start working on as an author. Ask yourself some questions, and make notes of your answers. What makes you unique? What makes your books different?

What do friends/colleagues/readers/family say about you? How would they describe you to someone else? How do these qualities show up (or not) in your writing? How would others define your writing?

Do you have a tagline? How would you describe the overarching theme of your books (or the books you've got planned)? How do you want to be perceived as an author?

Look at other authors in your genre, and see how they brand themselves. What do their bios say? What's their tagline? How do they use social media? Make note of what things you have in common with them and how you're different. Focus on the differences: what makes you unique. Be sure to express that on your website and on your social media profiles.

If you don't already have an official bio written for your website, do that now. Your bio is something that can be adjusted as you clarify your brand, but you've got to start somewhere, and your first version of it doesn't have to be perfect. Writing your bio can be very helpful in getting clear on your personal brand as an author, and it's important to project a consistent image of yourself on all of your social media profiles.

Next, create a tagline for yourself. You may or may not decide to use it on your website, but it's a great way of defining yourself and your writing in a brief phrase.

The most important thing is to be your authentic self on social media: don't hide behind a mask. Be who you really are, not who you wish you were. The authentic you will always be more powerful and attractive than a fake version of yourself, and you'll be more likely to stand out from the crowd.

Who are they?

Once you're clear on who you are as an author, focus on your readers. Who are they? If you haven't yet published your first book, who are your potential readers? Who are you writing for?

It's important to narrow it down to a clearly defined group. Some people are hesitant to do this, but the more clearly you define your reader, the easier it will be for you to stand out from the crowd. Certainly, people from outside your target market of readers will purchase your books, and they may like them, but there's a core group of people who are most likely to enjoy what you write.

Let's put it this way: would you rather be a big fish in a small pond, or a small fish in a big pond? You're more likely to be successful if you choose the former, and you're more likely to get positive reviews online for your books if you clearly identify your readers.
So, who are your ideal readers? What are they like? How old are they? Are they male, female, or both? What's their income? Profession? Religion or spiritual beliefs? Are they into politics, and are they of a particular political preference? What are their problems in life? How might they define themselves?

What keeps them awake at night? What beliefs do they have? What are their aspirations in life? Who are their role models? What do those role models have that they want? What's most important to them in life?

And, most important: what other authors do they read? What are their favorite books? Favorite genres? Write down all of the answers to these questions, as it will help clarify who your ideal reader is and what they're like.

This may sound silly, but it can be helpful to create your ideal reader on paper, as if they were a character in one of your books: give them a name and write about them in the first person, using your answers from the questions above. When you're getting started on social media, imagine that you're speaking to this person: post things that might be of interest to this ideal reader.

Once you become more active on social media, you'll start engaging with others, and if your message is clear, you'll attract more people like your target reader. These are the readers who are most likely to read (and enjoy) your books. And by engaging on social media with a target reader in mind, it will help you stand out from the crowd. Which leads me to the final question...

Where are they?

Your target market of readers is already out there. You just need to find them. Think back to your ideal reader. Where does this person hang out, both online and offline?
Start with where they spend time offline. Do they regularly go to the gym? Are they into meditation groups? Fishing? Sports? If so, which sport? Are they crafty? Are they a member of a knitting group? What's the point of all this, you may be asking? It's all about helping you get clear on where you can find your ideal reader, because in order to reach your readers, you need to know where to find them. And knowing where they hang out offline can help you get clear on where they spend time online.

Then ask yourself where your ideal reader hangs out online. Are they on Facebook? Twitter? Pinterest? Instagram? Google+? Reddit? LinkedIn? Goodreads? YouTube? Are they big readers of blogs? Which ones?

You've probably read all about how the biggest social media sites to be on are Facebook and Twitter, and how your blog is an important part of your author platform. But in reality, you need to focus on where your target readers are hanging out online. If you're a romance writer, your readers probably aren't discussing the latest juicy book covers on LinkedIn. If you're a travel writer, your readers are likely to be on Pinterest and Instagram, where they can follow people sharing images from their travels. If you're writing a personal development book for corporates, your readers won't be baring their souls on a Facebook page. 

Does that make sense? Find out where your target readers hang out online (and just as important, where they aren't spending time online), and focus your efforts where they're most likely to be. That's the best way to stand out from the crowd. You've identified your small pond, and now you're ready to make friends there.

I hope that clarified how to stand out in the social media crowd. There are no secret tricks. You just have to embrace your own personal “weirdness” and get clear on what makes you uniquely you, both as a person and as an author. Then clearly identify your target market of readers and where they hang out online. Focus on those types of people and on those places.

You know how a lot of authors feel like they have to get involved with social media for marketing purposes but don't know where to start? Or even worse, they set up a bunch of accounts and start tweeting and posting random things without even knowing what they're doing? Don't let that be you. Get clear on who you are, who they are, and where they are, and you'll be a lot more successful in your social media efforts.



Holly Worton owns a company called Tribal Publishing, which helps authors plan and implement their online marketing and social media strategies to achieve their business goals. She also blogs at Ready To Bloom, a personal development blog, and she's working on a book by the same title.


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