Tuesday, May 19, 2015

Featured Author: Penny C. Sansevieri




About the book

Amazon wants you to sell a lot of books. And How to Sell Your Books by the Truckload teaches you exactly how to do it. Internationally renowned Amazon book marketing expert Penny Sansevieri has created the ultimate guide for mastering the Amazon marketing system.

And in moments it can be right at your fingertips! The savings in time you’ll gain is enormous — when compared to painstakingly researching this information yourself.

When you follow Penny’s time-tested proven formulas you’ll instantly skyrocket the exposure you receive and kick your book promotion campaign into overdrive!

Plus, you can bypass all of the misinformation out there about how Amazon works. That’s because every secret you need to know to understand the Amazon marketing system inside and out is right here. Penny Sanseveri takes you step-by-step through simple and dynamic processes that show you how to:


  • Get top visibility for your book on Amazon
  • Increase sales through perfectly-timed pre-order campaigns
  • Leverage a secret tool to get hundreds of reader reviews
  • Use Kindle Unlimited to your greatest advantage
  • Boost sales by knowing when to give away your e-book – it really works!
  • Use keywords and book descriptions that puts your book in front of tons of buyers
  • Identify and locate secret categories that drive bigger sales

Get your booked ranked #1 in your category!

How to Sell Your Books by the Truckload is your must-read, go-to resource if you want to really understand the inner workings of Amazon, so you can sell more books. Order right now and you’ll also receive these FREE BONUSES:

BONUS #1: Free listings to book bloggers, fiction bloggers, and romance bloggers! Includes hundreds of bonus resources!

DOUBLE BONUS: Includes a special book marketing discount coupon!


Interview with Penny C. Sansevieri  

Penny, what’s the story behind the title How to Sell Your Books by the Truckload?
Funny you should ask, it’s actually part of what I talk about in the book. So I was doing research on Amazon one day to see what searches were popular in regards to what I was writing and I discovered that the keywords in my title (with the exception of the word ‘Truckload’) were very popular so that’s how I named it. I’d love to say that it just popped into my head one day, but it didn’t, it was actually based on keyword research on Amazon.

Where did you grow up?
Well, I grew up in Southern California but also Belgium where I went to school (grade and high school) for ten years. I loved living there!

What’s your favorite memory?
I took my mom to the beaches of Normandy. She was a little girl in Belgium during WWII and she had never been, so we went there and to the American Cemetery and Museum which is incredibly moving.

Have you been in any natural disasters?
I have actually, we were in that fire that raged through California – I think 6 or so years ago. At its height it was chewing through 6,000 acres an hour, and by the time it hit us (with almost no warning) we had 30 seconds to get out of the house. No kidding. Thankfully my house didn’t burn but a lot of them around me did.

WOW! What is the most daring thing you've done, besides staying in your house too long in a fire?
Starting a business. No, really. I’ve been in business for fifteen years, and I can tell you that it’s the hardest and the most rewarding thing I’ve ever done. I love it, but it’s not for the faint of heart

What’s one thing that you wish you knew as a teenager that you know now?

I was a geek as a teenager, I loved to read, study, etc. I wasn’t big on fashion or up on pop culture, and I always felt like an outsider. I wish I had known then that it was okay to be a geek, that geeks rock, and many geek-type people have changed our work. Think Bill Gates, Steve Jobs, etc. I’m not even close to being in their league, but it’s nice to know that even a geek can create magic.

What makes you happy?
Well a few things actually. My uber-perfect dog Cosmo, I love traveling in Europe, and last, but certainly not least: I love, love, love it when I get great buzz for an author we’re working with. It’s harder and harder these day to do that, so hitting that mark is pretty thrilling!

Do you have another job outside of writing?

I do! I run Author Marketing Experts, and I’m so fortunate to work with a fantastic group of women who work with our authors and publishers to help them market and promote their work!

What’s one of your favorite quotes?
Do what you love, and you’ll never work another day in your life.

What’s the hardest thing you’ve ever had to write?

All of my books are hard really – the Amazon book which we’re discussing here is hard because Amazon changes what they do all the time, so the book needs to be written fast, produced quickly and updated frequently. It’s not a matter of "set it and forget it." I want the most current information out there. I’m a stickler for that.

You can be any fictional character for one day. Who would you be?
I would love to be Sydney Bristow from Alias – if you’ve never seen the show it stars Jennifer Garner, and many stars, like Bradley Cooper, got their start there. It’s also on Netflix! She is a super spy and kicks some serious a**, she always gets the bad guy.

I used to watch that show and love it! What’s the worst thing someone has said about your writing? How did you deal with it?
Great question! Years ago when I published the first edition of Red Hot Internet Publicity, there was a blogger who hated it – and I mean *hated* it. It was hard to read his review, and in fact, I thought for a moment about writing the person back. But I opted not to, I mean, what’s the point? Then, after a glass of wine and rocking in the corner, I realized that amidst some of his less–than-kind remarks, there were in fact some good tidbits and things I fixed the next time around. But I never pitched him for a book review again. Just sayin’

What would your dream office look like?
Minions, there would be lots of minions.

I love it! What are you working on now? 
Funny you should ask, I’m working on the next edition of Red Hot Internet Publicity!

About the author

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." 

AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

To learn more about Penny’s books or her promotional services, you can visit her website

Connect with Penny:

Facebook  ~  Twitter  ~  Pinterest  ~  Google +

To enter the giveaway to win an Amazon Optimization Package, go here.

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